Odeeo and Evolution Media Group join forces to bring in-game audio ads to MENA, targeting the region's 2.5 billion users. Mobile gaming is dominant in MENA, with over 70% preferring smartphones for gaming, presenting a vast opportunity for brands through in-game advertising.
In-game audio ads outperform traditional podcast and streaming audio ads, integrating seamlessly into gameplay to enhance user experience. Odeeo offers transparent measurement metrics for advertisers to track ad impact, while Evolution provides customized mobile advertising solutions for brands to engage with target audiences.
CEO Amit Monheit emphasizes the rise of in-game ads offering a more favorable experience for gamers. The partnership aims to leverage Evolution's regional expertise in in-game advertising to promote the effectiveness of in-game audio ads in the Middle East.
[
add
]
[
|
|
...
]