Consumers prefer brands that advertise near safe and appropriate content. 91% of consumers said that it is important to them that the content surrounding online ads is inappropriate.
Consumers hold brands responsible for avoiding and denouncing inappropriate content. 83% of consumers said that brands are responsible for the content surrounding their ads and the majority of consumers would feel less favourable towards a brand that advertises near inappropriate content.
Consumers want brands to fund responsible journalism. 84% of consumers believe that brands should support credible journalism to ensure the dissemination of accurate information.
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