This new integration allows advertisers and publishers the ability to apply IAS select pre-bid segments to programmatic private marketplace deals they create within the Equativ Curation Platform, said Csaba Szabo, managing director EMEA, IAS.
We are very pleased to announce the integration of IAS pre-bid targeting segments. Through this partnership, Equativ reaffirms the interoperable nature of its solution and its desire to work with key players in our market, says Parag Vohra, CRO at Equativ.
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