Adweek3 months agoMarketingHow Attention-Guaranteed Media Buys Will Impact the IndustryThe attention economy is divided on guaranteeing attention to advertisers Potential impact of attention guarantees on the advertising market [ more ]
AdExchanger3 months agoMarketing techPrivacy Sandbox's Latency Issues Will Cost Publishers | AdExchangerGoogle's Privacy Sandbox aims to reduce tracking while keeping online content free for all. Testing reveals Privacy Sandbox's Protected Audiences API increases latency and decreases viewability. [ more ]
Exchangewire1 day agoMarketingIAS is a Partner of the Equativ Curation PlatformEquativ partners with IAS to enhance brand safety, contextual targeting, and viewability through pre-bid segments. [ more ]