The digital ad market growth in 2023 has now increased investment in Europe to €96.9bn (£81.7bn), surpassing other international markets, in terms of growth rate.
Most European markets showed robust gains in 2023 with 13 countries experiencing double-digit growth, led by the UK, Germany, France, Spain, and Italy.
Video, CTV, and audio are highlighted as the fastest-growing formats in digital advertising, with social ad growth rebounding notably in 2023.
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