How Women-Owned Businesses Can Set Themselves Apart From the Competition By Taking This One Simple Step | Entrepreneur
Briefly

from Entrepreneur2 weeks ago
A 2023 Bank of America survey found that 31% of women business owners reported difficulty accessing capital, exposing significant barriers still faced by women entrepreneurs.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/how-women-owned-businesses-can-set-themselves-apart-from/476982
Another persistent challenge for women-owned businesses is the ability to earn consumer trust. Despite 40% of small U.S. businesses being women-owned, 46% reported experiencing gender bias.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/how-women-owned-businesses-can-set-themselves-apart-from/476982
Customer-facing business certifications can enhance credibility for women-owned businesses, fostering consumer and lender confidence, much like an A+ health rating boosts a restaurant's appeal.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/how-women-owned-businesses-can-set-themselves-apart-from/476982
Certifications cover various aspects such as environmental impacts and ethical practices, helping women-owned businesses define and communicate their core values to customers and stakeholders.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/how-women-owned-businesses-can-set-themselves-apart-from/476982
Read at Entrepreneur
#women-entrepreneurs #business-challenges #access-to-capital #consumer-trust #certifications
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