Cohen said, 'Very few people would argue that we are not moving toward digital video. The question is: There is still around $60 billion in linear spend-what will it take to move that to streaming?'
Kristina Shepard of Roku mentioned, 'The lack of standardization across CTV prevents easy execution and measurement. This year, everyone is focused on interoperability.'
The event highlighted the challenges in shifting revenue share into programmatic, the impact of consumer behavior like the rise of women's sports, and the role of platforms like Roku and Samsung in combating fragmentation.
[
Collection
]
[
|
...
]