MarTech4 weeks agoArtificial intelligenceData analysis and market research top list of AI use cases | MarTechMarketers prioritize AI's analytics for insights and campaign optimization over generative AI content production. [ more ]
EMARKETER1 month agoMarketing5 charts that demonstrate YouTube's reach: Ad spend, users, and Gen ZYouTube ad revenues up 13% YoY, CTV views grew 130%, demonstrating significant potential for advertisers. [ more ]
MarTech4 months agoMarketing3 reasons why digital video and CTV are booming in 2024 | MarTechVideo ad spend to rise 16% in 2024 due to CTV's deep penetration and consumer acceptance. [ more ]
MarTech5 months agoMarketingVideo ad spend expected to rise 16%, surpassing linear TV this year | MarTechDigital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time. [ more ]
Marketing Dive2 months agoMarketingIAB: Digital video advertising KPIs shift, with business outcomes on topAdvertisers prioritize business outcomes over reach in digital video campaigns. [ more ]
MarTech4 weeks agoArtificial intelligenceData analysis and market research top list of AI use cases | MarTechMarketers prioritize AI's analytics for insights and campaign optimization over generative AI content production. [ more ]
EMARKETER1 month agoMarketing5 charts that demonstrate YouTube's reach: Ad spend, users, and Gen ZYouTube ad revenues up 13% YoY, CTV views grew 130%, demonstrating significant potential for advertisers. [ more ]
MarTech4 months agoMarketing3 reasons why digital video and CTV are booming in 2024 | MarTechVideo ad spend to rise 16% in 2024 due to CTV's deep penetration and consumer acceptance. [ more ]
MarTech5 months agoMarketingVideo ad spend expected to rise 16%, surpassing linear TV this year | MarTechDigital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time. [ more ]
Marketing Dive2 months agoMarketingIAB: Digital video advertising KPIs shift, with business outcomes on topAdvertisers prioritize business outcomes over reach in digital video campaigns. [ more ]
Digiday1 month agoMarketingFuture of TV Briefing: 8 charts that sum up the state of streaming advertisingStreaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly. [ more ]
EMARKETER5 months agoMarketingUS adults are spending more time with digital video and less time with traditional tvUS adults will spend 55 minutes more per day with digital video than with traditional TV in 2024. TV's decline in time spent will be more moderate than previously expected, while digital video usage continues to rise. [ more ]
Digiday1 month agoMarketingFuture of TV Briefing: 8 charts that sum up the state of streaming advertisingStreaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly. [ more ]
EMARKETER5 months agoMarketingUS adults are spending more time with digital video and less time with traditional tvUS adults will spend 55 minutes more per day with digital video than with traditional TV in 2024. TV's decline in time spent will be more moderate than previously expected, while digital video usage continues to rise. [ more ]
Digiday1 month agoMarketingFuture of TV Briefing: The 2024 glossaryUnderstanding the evolving terminology in TV, streaming, and digital video industry is crucial for industry professionals to have effective conversations. [ more ]
Adweek4 months agoMarketingHow TV Is About to Change, According to 5 Industry ExecsADWEEK partnered with IAB to discuss key insights from NewFronts week. The ongoing shift towards digital video and streaming from linear channels is a significant trend highlighted at the event. Challenges in standardization, interoperability, and consumer behavior continue to impact digital marketing strategies. [ more ]