Click fraud occurs when people or bots repeatedly click on a paid digital ad with malicious intent to generate revenue from advertising networks and deplete competitors' ad budgets. It affects placement on search engines, depletes budgets, and skews user data while damaging reputation.
Businesses, content creators, advertisers, politicians, and fraudsters hire click farms to commit click fraud, leading to invalid clicks on marketing channels like websites, search engine results pages, and social media sites. Click farms are a common source of fraudulent activity in pay-per-click ads.
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