We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed.
In the inevitable cookieless future, quantifying marketing's ROI and articulating its value for the organization will require a strategic shift. Time to rethink performance measurement strategies for safeguarding budgets and ensuring quantifiable worth.
Before diving into options to maintain insights in a cookieless future, leaders must assess current marketing measurement by identifying cookie usage and discussing impacts with vendors or internally.
Essential to close the measurement gap with enhanced first-party data collection after auditing current attribution methodologies in preparation for a post-cookie era.
[
add
]
[
|
|
...
]