Merch helps fans feel connected to brands and each other, fostering relationships, audience growth, giveaways, partnerships, content sharing, and word-of-mouth promotion.
Meaningful merch can transcend fanbases, reaching new audiences and creating lasting connections like fans becoming friends over shared brand affinity.
Having a well-thought-out merch strategy is crucial to leveraging the potential of branded merchandise for engaging both existing and new audiences across different platforms.
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