A link in bio shortens their journey to purchase, taking them directly to your website, where they can explore your products, read reviews, and make a purchase.
Drawing users to your online store invites them to browse your products and-if all goes well-make a purchase. Linking directly to a product page in your bio further simplifies the process.
Including links to your other social media accounts increases the likelihood of your TikTok audience checking out and following your Facebook, YouTube, X, or Instagram accounts.
When you showcase your online presence like other major brands, you signal to users that you're running a reputable business.
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