The movement toward consumer privacy protections is accelerating, and that's a good thing. However, the downstream effects of increased data collection restrictions mean various metrics like open rates and measurement methods used to benchmark success are no longer reliable. Because of this, you'll need to shift your strategies.
As the previous metrics of success are deprecated and customers are increasingly experience-oriented, marketers are realizing how important it is to gain a more complete view of how campaigns are performing. Instead of evaluating marketing channels individually or in silos, they are assessing performance across all investments together as part of a unified strategy.
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