How TikTok made perms cool again
Briefly

The Broccoli perm is an evolution of trendy hairstyles, merging past styles with modern aesthetics, largely influenced by TikTok and youth culture.
Despite some older generations finding the Broccoli perm perplexing or derogatory, its rising popularity among Gen Z illustrates the hairstyle's acceptance and emergence as a cultural symbol.
Read at Fast Company
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