Amid pandemic-related store limitations and customer hesitancy, Specsavers faced a pressing decline in eye test appointment bookings due to a limited pool of customers they can contact for recall appointments.
The solution emerged in TikTok, boasting a 69% user base within the desired age bracket. However, success hinged on crafting authentic, native content. Partnering with TikTok and creative agency "Uncovered," we produced 6 tailored assets embodying Specsavers' core values.
The campaign's impact was remarkable, and the number of eye test bookings exceeded all expectations: 30% below the target CPA 5x below the CPA ceiling Notably, the asset using the native "Video Reply" creative feature emerged as a star performer, underscoring the significance of platform-specific content.
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