ComputerWeekly.com2 months agoData scienceCase study: Seeing clearly with data at Specsavers | Computer WeeklySpecsavers faced challenges in centralizing and utilizing organizational data effectively. [ more ]
The Drum4 months agoOnline marketingWhy 'Should've Gone to Specsavers' is still going strong some 20 years laterSpecsavers has successfully incorporated humor into its brand identity through its iconic slogan and witty campaigns. Their latest spot, 'Airport,' relies on visual and physical comedy and aims to create enjoyment for viewers. [ more ]
The Drum4 months agoOnline marketingAd of the Day: Ted Lasso and Father Ted director takes on Specsavers' 'Should've' spotSpecsavers continues its 'Should've' campaign with a humorous ad set in an airport. The ad emphasizes the importance of clear eyesight and the consequences of not using appropriate eyewear. [ more ]
ComputerWeekly.com2 months agoData scienceCase study: Seeing clearly with data at Specsavers | Computer WeeklySpecsavers faced challenges in centralizing and utilizing organizational data effectively. [ more ]
The Drum4 months agoOnline marketingWhy 'Should've Gone to Specsavers' is still going strong some 20 years laterSpecsavers has successfully incorporated humor into its brand identity through its iconic slogan and witty campaigns. Their latest spot, 'Airport,' relies on visual and physical comedy and aims to create enjoyment for viewers. [ more ]
The Drum4 months agoOnline marketingAd of the Day: Ted Lasso and Father Ted director takes on Specsavers' 'Should've' spotSpecsavers continues its 'Should've' campaign with a humorous ad set in an airport. The ad emphasizes the importance of clear eyesight and the consequences of not using appropriate eyewear. [ more ]
The Drum7 months agoMarketingSpesavers on how paid search showed the way to better salesSpecsavers used paid search to differentiate and gain a competitive advantage in the eye care industry. They focused on driving incremental eye test volumes and prioritized advertising investment based on first-party appointment data. [ more ]
The Drum7 months agoMarketingHow TikTok helped Specsavers focus on bookingsTikTok, Specsavers, and MG OMD won the Healthcare and Pharma category at The Drum Awards for Social Media. Specsavers used TikTok to reverse the decline in eye test appointment bookings and invigorate growth. The campaign exceeded expectations, with eye test bookings 30% below the target CPA and 5x below the CPA ceiling. [ more ]
The Drum7 months agoMarketingSpecsavers plugged appointment data into media buying, here's how it workedSpecsavers won multiple awards at The Drum Awards for Search. The primary objective for Specsavers was to drive incremental eye test volumes as efficiently as possible. [ more ]