Nano-influencers are characterized by small, engaged follower counts, focusing on specific niches and fostering strong connections with their community.
Compared to micro- and mega-influencers, nano-influencers charge lower partnership fees, typically $10-$100 per post, providing cost-effective marketing opportunities.
Small businesses are turning to nano-influencers due to their lower costs and high engagement rates, offering a more impactful option than big-name influencers.
Nano-influencers offer a cost-effective solution for brands, with lower partnership prices and a more engaged audience, making them a valuable choice for marketing campaigns.
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