With $16 billion in expected political ad spend for 2024, local media might find relief despite challenges posed by disinformation and brand safety concerns.
Political ads, especially during contentious times, require careful management to prevent misleading information from alienating audiences or damaging publication credibility.
Sensitively addressing divisive issues in political ads—like guns and LGBTQ+ rights—demands nuanced policies from publishers to maintain audience trust.
The rise of AI-altered images and deepfakes in political ads necessitates strict guidelines from publishers to combat disinformation while leveraging revenue opportunities.
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