The strategic deployment of programmatic DOOH allowed the activation to seamlessly integrate with L'Oréal's existing digital-focused multi-channel campaign, creating a cohesive and impactful brand narrative across multiple channels.
Using programmatic DOOH technology and its advanced audience targeting and measurement solutions, Helena Rubinstein was able to reach its audiences on multiple DOOH screen environments and boost the effectiveness of the campaign.
Helena Rubinstein had a specific objective to understand the impact of the programmatic DOOH campaign on in-store shopping. In order to determine if the campaign successfully increased footfall, a Footfall Lift Study was conducted using 8 store locations in Hong Kong as a benchmark.
#programmatic-dooh #marketing-strategy #footfall-measurement #omnichannel-campaign #data-driven-marketing
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