The best vehicle for us to introduce the Monzo message to as many people as possible is brand and, to do that properly, we need to invest in above-the-line advertising," Coyne says.
"Monzo has got all of the wonderful ingredients to make a truly iconic British brand... But there's a job to do to win the hearts and minds of every living room in this country," he says.
The 'Money Never Felt Like Monzo' campaign, created by Uncommon, marks the bank's first above-the-line campaign in five years.
According to Kantar Marketplace, the ad was extremely impactful and viewers were very likely to remember Monzo after watching it.
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