#brand-growth
#brand-growth

How brands are future-proofing their TikTok and social strategies

Brands are not leaving TikTok despite potential ban; see it as a chance to review social strategy and diversify media mix. [ more ]

Inc.com

2 weeks ago

The Surprising Hiring Hack That Helped an Underwear Brand Grow Its Community

Thinking creatively in marketing can lead to unexpected success, like using Tinder for casting models. [ more ]

beehiiv Blog

4 weeks ago

beehiiv x Atria: How to Make Winning Newsletter Ads With AI

Newsletter ads can help reach targeted, engaged audiences and build trust for effective advertising. [ more ]

Marketing Dive

J.M. Smucker's CMO on what she's learned about refreshing 'dusty' brands

The 'Power of One' marketing model by J.M. Smucker helped boost brand growth significantly. [ more ]

Hubspot

Online Community Development

The Ultimate Guide to Instagram Influencer Marketing for Brands

Influencer marketing has evolved into a significant marketing tactic with a projected industry worth of $24 billion by 2025.

Instagram is a key platform for influencer marketing, offering high ROI and audience growth potential. [ more ]

Shopify

3 weeks ago

Unlock Brand Growth With a Community Event Strategy (2024) - Shopify

Growing a community involves in-person events, not just social media. [ more ]

Alleywatch

4 weeks ago

Startup companies

The Folklore Raises $3.4M for its Wholesale Marketplace That Connects Emerging Brands to Retailers

Retail partnerships and in-store presence crucial for emerging brands [ more ]

The Business of Fashion

Why Calvin Klein Needs More Than Jeremy Allen White to Grow

Calvin Klein's campaign with Jeremy Allen White led to a 30% increase in underwear sales but did not translate into sustained growth.

Turning around a brand like Calvin Klein requires more than just one successful campaign; it involves a long-term strategic plan for profitable growth. [ more ]

Thedrum

Why authenticity reigns over brand claims and influencer chatter

Trendjacking is capitalizing on existing trends for brand growth

Authenticity is key for successful trendjacking [ more ]

Variety

Variety Promotes Rachel Seo to Social Media Editor

Rachel Seo promoted to Social Media Editor at Variety for her significant contributions to brand growth and editorial activity on major platforms.

Seo led team in expanding Variety's social media presence to over 12 million followers, demonstrating expertise in engagement and editorial strategies. [ more ]

Berlin Startup Jobs

Berlin

Job Vacancy: Video Creator & Growth Hacker (m/w/d) - Schwerpunkt Meta / Tiktok Ads // Dick Johnson GmbH | Marketing & Communications Jobs | Berlin Startup Jobs

E-Commerce brand Dick Johnson focuses on men's grooming for stylish looks and confidence.

Success attributed to not taking themselves too seriously, incorporating humor, and recent growth through TikTok and Meta Ads. [ more ]

www.fastcompany.com

What does brand purpose really mean in 2024? 20 of the world's top CMOs on how they answer that question

Brand purpose is a divisive concept with varying interpretations.

Brand purpose should focus on why the brand matters to people. [ more ]

WWD

Sol de Janeiro, Rhode Among Top 10 Skin Care Brands on Instagram in January

Invest in high-quality creative content and consistency on owned media for brand growth.

Posting between 20 to 30 feed posts per month is considered optimal for brand engagement on Instagram. [ more ]

Bevindustry

3 months ago

Beer

Simply Spiked kicks off 2024 with release of Limeade line

Simply Spiked, manufactured by Molson Coors, is launching Simply Spiked Limeade, a line of zesty limeade flavors made with real fruit juice.

Limeade is a popular flavor, ranking third after tea and lemonade in alternative beverages. [ more ]

Bitter and Blue

4 months ago

Manchester City

Pep Talk: "...the (City) brand is worldwide,"

Manchester City's brand has grown worldwide in the last 20 years.

Pep Guardiola expresses support for Sven-Göran Eriksson. [ more ]

The Drum

5 months ago