Commitment to diversity and inclusivity has been central to Kimpton's brand ethos since it opened its first hotel decades ago, valuing the uniqueness of people and empowering employees and guests to be authentic.
Kimpton aimed to authentically demonstrate its DE&I ethos through social media content, believing in showcasing diverse perspectives and crafting unique experiences for global travelers.
Consumers support brands that show a genuine dedication to diversity and inclusion, with no two individuals or travel experiences being alike, according to Kimpton.
Travel social media often features aspirational imagery, but Kimpton sought to stand out by infusing its content with sincerity and reflection of its dedication to DE&I principles.
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