Gen Z spends more on travel but is concerned about the environmental impact. They value authentic, offbeat experiences despite being heavily influenced by social media.
Ecotourism is expected to rise in popularity as 63% of Gen Z are worried about travel's environmental impact, contrasting with their heavy social media usage for travel inspiration.
Gen Z spends over 9 hours online daily, with 25% using social media for travel. Despite social media influence on travel decisions, they prioritize unique experiences over popular tourist destinations.
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