How Brands and Cannabis Are Thriving Together for 420
Briefly

from Adweek1 week ago
Through a first-time collaboration with a cannabis brand, Tipsy Scoop is delivering its fans a new spin on ice cream: THC-laced ice cream floats to coincide with 420.
Adweekhttps://www.adweek.com/brand-marketing/how-brands-and-cannabis-companies-are-maximizing-their-joint-efforts-for-420-marketing/
"We get a lot of requests and questions about THC-infused flavors," Rachel Chitwood, vice president of marketing for the 21-and-older ice cream "barlour," told Adweek.
Adweekhttps://www.adweek.com/brand-marketing/how-brands-and-cannabis-companies-are-maximizing-their-joint-efforts-for-420-marketing/
Read at Adweek
#brandweek #tipsy-scoop #thc-laced-ice-cream #cannabis-brand-collaboration #marketing-innovation
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