GSEs could prove even more effective earners for Google, with clickthrough rates for AI Overview link cards outperforming other links, potentially presenting a lucrative opportunity. However, links from GSEs are reported as normal organic search links, making it difficult for advertisers to distinguish performance accurately.
An Instagram campaign targeting women ended up mostly reaching men, with ads featuring children drawing engagement from registered sex offenders. Advertisers face the challenge of excluding men from campaigns due to algorithm and economic factors.
[
add
]
[
|
|
...
]