Imagine your 'Purchase' events spiked on a series of individual dates. Our AI engine works through the countless combinations of dimensions and metrics to proactively connect the dots, explaining why these spikes are happening. These insights will be written in a natural, easy-to-understand way, almost like a colleague summarizing the key takeaways for you.
Additionally, we'll make it easier to surface non-Google campaign data in Analytics through improvements to cost data import. By connecting your Pinterest, Reddit and Snap advertising accounts directly from your Analytics property, you will automatically see non-Google campaign data in your cross-channel performance report, it will be mapped to Analytics traffic source dimensions with metrics like 'ads cost,' 'ads clicks' and 'ads impressions.'
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