Digital out-of-home (DOOH) advertising is rapidly growing, expected to represent 67.4% of total OOH spending in the UK by 2024, showcasing its potential in modern marketing.
With the rise of technology and programmatic buying, DOOH has become a precision tool for advertisers to engage effectively with target audiences in public spaces.
StackAdapt's guide emphasizes the importance of cross-channel integration for DOOH's growth, highlighting benefits and tips for advertisers to enhance their media strategies.
As DOOH continues to evolve, understanding the differences between programmatic and traditional OOH advertising is crucial for maximizing campaign efficiency and audience reach.
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