Gaming giant Take-Two is in talks to sell its Chartboost adtech division
Briefly

Take-Two Interactive is in discussions to sell its adtech subsidiary Chartboost in order to concentrate on premium 'AAA' gaming assets, showcasing the company's strategic focus.
Through the acquisition of Chartboost, Take-Two aimed to enhance control over revenue generation for its gaming franchises, shifting from reliance on third-party vendors.
Potential buyers for Chartboost include AppLovin and LoopMe, although the discussions are still ongoing and could potentially change or be abandoned entirely.
Zynga’s earlier acquisition of Chartboost, aimed at increasing ad revenue and user acquisition efficiency, demonstrates the evolving landscape of mobile gaming ad technology.
Read at Business Insider
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