Fueling better marketing plans with Shell | MarTech
Briefly

Planning season poses significant challenges for marketers, particularly at Shell Mobility, where teams struggled with misalignment due to disconnected spreadsheets and presentations across over 30 markets.
Mindy Smith will showcase how Shell Mobility overcame planning obstacles by breaking down team silos, enhancing communication, and transitioning to a unified system, fostering collaboration.
The webinar aims to equip attendees with frameworks that tackle issues experienced in managing complex plans, making it beneficial for professionals in marketing, operations, and finance.
Join the session to uncover Shell Mobility's innovative strategies for streamlining planning efficiency and resolving multi-market coordination issues through effective communication practices.
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