#marketing-efficiency tag

Why "Human-Made" vs. AI Has Become the Hottest Label in Branding

Consumers value human-made authenticity over AI efficiency in advertising, prompting brands to emphasise human creativity despite AI's production advantages.

Artificial intelligence

fromDigiday

1 month ago

The U.K. and EU marketer's guide to the state of AI

Eighty-four percent of U.K. marketers use AI tools daily, driven mainly by efficiency gains that save time across analysis, content, messaging, and research.

#ai-in-marketing

fromForbes

3 weeks ago

Marketing tech

Why Smart CMOs Are Using AI To Fund Brand Building, Not Cut Costs

fromForbes

4 months ago

Marketing

New Study: AI Cuts Costs, Adds 13 Hours For SMB Marketers

fromThe Daily Upside

5 months ago

Artificial intelligence

AI's Potential Marketing Payoffs Come With Outsized Brand Risks

fromForbes

3 weeks ago

Marketing tech

Why Smart CMOs Are Using AI To Fund Brand Building, Not Cut Costs

fromForbes

4 months ago

Marketing

New Study: AI Cuts Costs, Adds 13 Hours For SMB Marketers

Artificial intelligence

fromThe Daily Upside

5 months ago

AI's Potential Marketing Payoffs Come With Outsized Brand Risks

Meta aims to fully automate ad creation and targeting with AI by 2026, enhancing efficiency for businesses.

more#ai-in-marketing

E-Commerce

fromwww.lindseygamble.com

3 months ago

1 UGC Creator = 20+ Ad Variations for Under $150

A winning paid social strategy relies on creative volume and variation, which can be managed cost-effectively with Insense.

Marketing

fromMarTech

3 months ago

CreativeOps can't scale alone - fusion teams make it happen | MarTech

Fusion teams integrate marketing and technology specialists to enhance creative processes and deliver faster content across multiple channels.

fromMarTech

5 months ago

Are brand awareness and demand generation rivals, or the ultimate power couple? | MarTech

Many businesses still treat brand awareness and demand generation as separate strategies, which often leads to inefficiencies and missed opportunities.

Marketing tech

fromBusiness Matters

5 months ago