Are brand awareness and demand generation rivals, or the ultimate power couple? | MarTech
Many businesses still treat brand awareness and demand generation as separate strategies, which often leads to inefficiencies and missed opportunities.
Media Consultancy MediaSense Makes It Second Acquisition In Six Months | AdExchanger
Greg Paull, co-founder of R3 Media, remarked, 'We have a perfect jigsaw fit,' highlighting how their previous collaboration laid the foundation for their merger.