#marketing-efficiency

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#personalization
Forbes
2 weeks ago
Marketing

How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

AI and GenAI are leading MarTech investments, driving personalization and marketing efficiency for brands. [ more ]
Entrepreneur
1 month ago
Marketing

Brands are Rushing to Send Out Newsletters. Here's Why You Should Do the Same | Entrepreneur

B2B brands are increasingly focusing on advertising in newsletters due to the evolving landscape of communication and the importance of direct, personalized contact with the audience. [ more ]
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Retail Dive
2 weeks ago
Marketing

CMOs enter 'era of less' as budgets plunge below pre-pandemic levels

CMO spending power is declining, with budgets shrinking and shifting focus towards paid media and AI for efficiency. [ more ]
MarTech
3 weeks ago
Marketing

Human + machine = marketing powerhouse: How AI empowers the marketing generalist | MarTech

AI expected to handle 95% of marketing work, leading to the rise of 'marketing generalists.' [ more ]
Entrepreneur
1 month ago
Artificial intelligence

AI vs. Humans - Why Humans Will Win in Content Creation | Entrepreneur

Leaders must discern between tasks suitable for technology and those requiring a human touch in marketing. [ more ]
Business and Life Tips - Business, Internet Marketing and Personal Development Tips
1 month ago
Marketing

How Digital Marketing Firms Can Automate Their Operations in the AI World

Digital marketing utilizes online channels for targeted promotion.
AI automation enhances efficiency in marketing operations. [ more ]
MarTech
2 months ago
Artificial intelligence

Laying the groundwork for AI in MOps: How to get started | MarTech

Define clear objectives before integrating AI into MOps.
Consider AI's impact on marketing efficiency, personalization, customer insights, ROI measurement, and sales/marketing alignment. [ more ]
The Drum
2 months ago
Artificial intelligence

Tomorrow's top marketers will master gen AI. We don't exactly know how yet

Gen AI is emerging as a major accelerator in the marketing industry.
Efficiency and effectiveness are both impacted by the use of generative AI in marketing. [ more ]
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