We realized that Gen Z has no clue what to do with money and we're all pretending on social media that we have our lives together, when in reality, we don't...there was a really strong disconnect between what's being shown online, and what the banks and financial institutions are offering with Gen Z actually wants.
Users of Frich can ask questions anonymously to understand how their peers are doing financially, share data to compare, and learn about spending habits to reduce competitiveness and increase transparency.
Gen Zers have a unique interest in discussing money openly, distinguishing them from previous generations, according to Kaurov.
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