A whopping 73% of customers use multiple channels during their shopping journey, necessitating organizations to deliver consistent, personalized experiences across these diverse touchpoints.
Enterprise marketing automation (EMA) automates marketing processes in a holistic way, crucial for managing customer engagement across various channels and achieving business goals.
EMA helps unify customer activities, allowing organizations to build comprehensive profiles that serve individual needs irrespective of the channel used during their interactions.
In B2C settings, EMA consolidates user activities under a single email ID, while in B2B, it coordinates communication according to account-based profiles, enhancing targeted interactions.
#enterprise-marketing-automation #multi-channel-shopping #customer-engagement #b2b-marketing #b2c-marketing
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