Employee-generated content provides a genuine look into your team's daily lives, building trust and stronger connections with the audience. Brands like Poppi and Mejuri leverage TikTok to showcase the human side of their workforce, creating authentic connections beyond traditional marketing strategies.
When utilizing employee-generated content, brands can build trust and connections that traditional influencer marketing struggles to achieve. With 86% of brands incorporating user-generated content, showcasing real employees creates a unique human connection with audiences on various social media platforms.
Employee-generated content is cost-effective compared to traditional creator marketing. With significant investments in influencer marketing, leveraging the authenticity and trust built through EGC can be a more valuable and affordable strategy for businesses of all sizes.
#employee-generated-content #brand-authenticity #social-media-marketing #influencer-marketing #cost-effective-strategies
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