In the edtech industry, a conversion rate of around 25-30% is considered healthy. To optimize this metric, map the user journey and analyze conversion rates at each stage. Identify funnel stages with the most significant drop-offs and focus on improving them.
During the trial lessons, focus on showing how the lessons help students achieve their goals. Use a presentation that highlights the benefits. Implement gamification like rewards and badges for better conversion rates.
To lower Customer Acquisition Cost (CAC) for edtech companies, calculate marketing and sales costs per onboarded student. Evaluate spending efficiency to enhance cost-effectiveness.
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