During contentious election years, brands may hesitate to launch products, fearing backlash from a fatigued audience, yet not all ad fatigue translates to brand ads.
According to a recent iSpot survey, only 15% of Americans reported being more annoyed with all ads during political campaigns, indicating a nuanced relationship with political advertising.
Despite common concerns, the report from iSpot emphasizes that many viewers are actually more likely to engage with non-political ads when political ads dominate the airwaves.
Significantly, 37% of consumers reported that political advertising heightened their awareness of brand messaging, reflecting an opportunity for brands amidst election season.
#political-advertising #brand-strategy #consumer-behavior #election-season #advertising-effectiveness
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