Criteo is in M&A talks with Skai, previously known as Kenshoo, to position itself as a retail media specialist, potentially resulting in a deal worth over $500 million.
Skai's impressive EBITDA and growth has made it an attractive strategic player in the market. The company aims to enhance its e-commerce capabilities through this potential acquisition.
Criteo's focus on retail media has been emphasized by its CEO Meghan Clarken, in her efforts to pivot the company’s strategy following challenges from changing privacy regulations.
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