AdExchanger1 month agoMarketing techCriteo Splits Out Retail Media Revenue For the First Time | AdExchangerInvestors showing approval for Criteo's retail media revenue growth. [ more ]
AdExchanger2 months agoMarketing techCriteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing | AdExchangerCriteo gains MRC accreditation for display impressions and click metrics in retail media placements. Google Analytics and Google Ads align on the definition of conversions. [ more ]
Marketing Dive3 weeks agoMarketingDollar General picks Criteo to boost retail media offeringDollar General partners with Criteo to enhance onsite sponsored ads for brands, leveraging data-driven integrations to reach rural shoppers. [ more ]
AdExchanger1 month agoMarketing techCriteo Splits Out Retail Media Revenue For the First Time | AdExchangerInvestors showing approval for Criteo's retail media revenue growth. [ more ]
AdExchanger2 months agoMarketing techCriteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing | AdExchangerCriteo gains MRC accreditation for display impressions and click metrics in retail media placements. Google Analytics and Google Ads align on the definition of conversions. [ more ]
Marketing Dive3 weeks agoMarketingDollar General picks Criteo to boost retail media offeringDollar General partners with Criteo to enhance onsite sponsored ads for brands, leveraging data-driven integrations to reach rural shoppers. [ more ]
AdExchanger3 months agoMarketing techKids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchangerCriteo heavily invested in Privacy Sandbox Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox [ more ]
Digiday3 months agoPrivacy professionalsCriteo is exploring a services layer for Privacy SandboxCompanies can potentially leverage Criteo's technology instead of building their own cookie alternatives with Google Criteo is in active discussions with the Privacy Sandbox team to support SSPs and DSPs with limited resources [ more ]
AdExchanger3 months agoMarketing techKids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchangerCriteo heavily invested in Privacy Sandbox Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox [ more ]
Digiday3 months agoPrivacy professionalsCriteo is exploring a services layer for Privacy SandboxCompanies can potentially leverage Criteo's technology instead of building their own cookie alternatives with Google Criteo is in active discussions with the Privacy Sandbox team to support SSPs and DSPs with limited resources [ more ]
AdExchanger4 months agoPrivacy technologiesCriteo Investors Push For A Strategic Acquirer; The FTC Fines Avast | AdExchangerPetrus Advisers owns 5.5% of Criteo shares and is pushing for changes without calling for layoffs. Criteo faces challenges due to privacy regulations, third-party cookie news, and struggles with communication of its transformation plan. [ more ]
AdExchanger4 months agoMarketing techCriteo Profits Bounce Back, But There's A Tough Year Ahead | AdExchangerCriteo reported strong profit growth with earnings of $62 million in Q4. Criteo earned $1 billion in cash flow for the first time, an important benchmark. [ more ]
Iapp5 months agoEU data protectionNetherlands court orders Criteo to stop placing cookies without consentThe Amsterdam Court of Appeal has reaffirmed its order for Criteo to stop placing cookies on consumers' devices without consent. Criteo will be fined 250 euros a day, up to a maximum penalty of 25,000 euros, until the issue is resolved. [ more ]
Exchangewire6 months agoMarketingNovember's Ad Industry Financials - Ad Tech (A-M)AdTheorent had a positive quarter with increased advertisers and revenue gains. AppLovin experienced strong revenue and income growth driven by its AI tool AXON 2.0. Criteo successfully pivoted its business and achieved over 50% non-retargeting revenues for the first time. [ more ]