#criteo

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#retail-media
AdExchanger
1 month ago
Marketing tech

Criteo Splits Out Retail Media Revenue For the First Time | AdExchanger

Investors showing approval for Criteo's retail media revenue growth. [ more ]
AdExchanger
2 months ago
Marketing tech

Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing | AdExchanger

Criteo gains MRC accreditation for display impressions and click metrics in retail media placements.
Google Analytics and Google Ads align on the definition of conversions. [ more ]
Marketing Dive
2 weeks ago
Marketing

Dollar General picks Criteo to boost retail media offering

Dollar General partners with Criteo to enhance onsite sponsored ads for brands, leveraging data-driven integrations to reach rural shoppers. [ more ]
AdExchanger
1 month ago
Marketing tech

Criteo Splits Out Retail Media Revenue For the First Time | AdExchanger

Investors showing approval for Criteo's retail media revenue growth. [ more ]
AdExchanger
2 months ago
Marketing tech

Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing | AdExchanger

Criteo gains MRC accreditation for display impressions and click metrics in retail media placements.
Google Analytics and Google Ads align on the definition of conversions. [ more ]
Marketing Dive
2 weeks ago
Marketing

Dollar General picks Criteo to boost retail media offering

Dollar General partners with Criteo to enhance onsite sponsored ads for brands, leveraging data-driven integrations to reach rural shoppers. [ more ]
moreretail-media
#privacy-sandbox
AdExchanger
3 months ago
Marketing tech

Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchanger

Criteo heavily invested in Privacy Sandbox
Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox [ more ]
Digiday
3 months ago
Privacy professionals

Criteo is exploring a services layer for Privacy Sandbox

Companies can potentially leverage Criteo's technology instead of building their own cookie alternatives with Google
Criteo is in active discussions with the Privacy Sandbox team to support SSPs and DSPs with limited resources [ more ]
AdExchanger
3 months ago
Marketing tech

Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchanger

Criteo heavily invested in Privacy Sandbox
Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox [ more ]
Digiday
3 months ago
Privacy professionals

Criteo is exploring a services layer for Privacy Sandbox

Companies can potentially leverage Criteo's technology instead of building their own cookie alternatives with Google
Criteo is in active discussions with the Privacy Sandbox team to support SSPs and DSPs with limited resources [ more ]
moreprivacy-sandbox
AdExchanger
3 months ago
Privacy technologies

Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast | AdExchanger

Petrus Advisers owns 5.5% of Criteo shares and is pushing for changes without calling for layoffs.
Criteo faces challenges due to privacy regulations, third-party cookie news, and struggles with communication of its transformation plan. [ more ]
AdExchanger
4 months ago
Marketing tech

Criteo Profits Bounce Back, But There's A Tough Year Ahead | AdExchanger

Criteo reported strong profit growth with earnings of $62 million in Q4.
Criteo earned $1 billion in cash flow for the first time, an important benchmark. [ more ]
Iapp
5 months ago
EU data protection

Netherlands court orders Criteo to stop placing cookies without consent

The Amsterdam Court of Appeal has reaffirmed its order for Criteo to stop placing cookies on consumers' devices without consent.
Criteo will be fined 250 euros a day, up to a maximum penalty of 25,000 euros, until the issue is resolved. [ more ]
Exchangewire
6 months ago
Marketing

November's Ad Industry Financials - Ad Tech (A-M)

AdTheorent had a positive quarter with increased advertisers and revenue gains.
AppLovin experienced strong revenue and income growth driven by its AI tool AXON 2.0.
Criteo successfully pivoted its business and achieved over 50% non-retargeting revenues for the first time. [ more ]
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