The rise of dupe culture marks a generational shift in consumption, where Gen-Z openly seeks and showcases cheaper alternatives, making #dupe a top social media search term.
Research indicates that a significant portion of US adults intentionally purchase dupes, with many opting for savings or viewing them as great substitutes even if they can afford genuine luxury items.
Dupe culture is predicted to persist among young shoppers, impacting various online platforms and primarily appealing to younger women across brands like Lululemon, Skims, Bottega Veneta, and Ug.
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