In 2023, 49% of all business spending took place online, with 68% of buyers planning to increase digital shopping. Videos must be tailored to the buyer's journey.
A well-produced explainer video can break down technical concepts into digestible parts and demonstrate value in under two minutes, particularly appealing to busy executives.
Video conveys ideas in ways text cannot; in 2022, it accounted for 82% of all consumer online traffic. Businesses must adopt a video-first mindset.
To connect with decision-makers, marketers should integrate video on websites and optimize for where audiences are, enhancing user experience.
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