One interesting wrinkle is that different business verticals and practices will require various levels of change, and the effectiveness and adaptability of B2B marketing in the new era of identifiers can vary significantly.
The slow decline of third-party cookie support is forcing a reinvention of how brands target consumers at an individual level.
B2B publishers have very focused, specialized audiences, allowing them to focus on connecting visitors to their business identity, making it easier to classify consumption behaviors.
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