Facebook, Instagram and X are now key components of digital communication and PR strategies, evolving into integral parts of normal business operations.
The Financial Times joining TikTok may signal a significant shift in corporate attitudes towards the platform, hinting at a trend of more businesses embracing it.
FT's TikTok video got 532,400 views, far surpassing its weekly print circulation, showcasing the platform's potential reach and relevance in terms of corporate engagement.
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