"Effective marketing requires a delicate balance between long-term reputation building to drive future revenue and short-term sales activation to capture existing demand. Both are essential and striking the right balance is key to sustained success."
"Research by PwC reveals 1 in 3 consumers (32%) say they will walk away from a brand they love after just one bad experience, emphasizing the need for consistency in branding and customer experience."
"Those who know when and where human interaction is required in the buying process are the ones winning. Nothing can really replace the human touch in the B2B playbook."
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