The primary task of any marketing department is to do your homework thoroughly and efficiently. This involves preparing detailed PEST analysis, and market and competitor research to set relevant goals and KPIs...Quality homework enables not only the creation of an effective and realistic marketing strategy for each inbound channel in a B2B company but also the ability to calculate potential risks and have well-thought-out contingency plans in place for any unforeseen circumstances.
Ideally, this type of homework should be a cross-departmental effort. For instance, the business development team could act as secret shoppers to glean insights for the sales department...
Think In Three-Month Campaigns. Once the research is completed and the strategies are agreed upon, it's time to start working in three-month campaigns.
[
add
]
[
|
|
...
]