Fewer than half of surveyed CMOs believe they can prove the value of their organization's efforts, indicating a significant challenge in demonstrating marketing impact.
To increase trust and staying power, CMOs must align with the executive team on what constitutes business impact and prioritize investments by tracking digital channels' ROI.
Balancing short-term execution with long-term impact positions marketing as an efficient growth engine, highlighting the importance of proving the financial value of marketing efforts.
Measuring the cost of acquisition against the lifetime value of customers helps CMOs determine the channels that yield the best return, leading to effective allocation of budget and resources.
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