Gen-Z, growing up in the digital era, has seamlessly integrated smartphones into their daily lives. For them, shopping isn't confined to physical stores or even desktop websites-it's about the convenience of accessing everything from the palm of their hand.
With the defining cultural weight they hold, underestimating Gen-Zs can have serious repercussions for a business. While the effects may not be immediate, failing to recognize the impact of emerging consumer trends has historically proven detrimental for companies.
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