Finding the right digital marketing agency can feel a lot like going on a first date. You're filled with questions: Will we get along? Can they meet my needs? Is this the start of a fruitful, long-term relationship or just a fleeting encounter?
Metrics like impressions, clicks and rankings are valuable and should be measured, but they must translate into tangible benefits. Make sure your agency also considers whether you convert these numbers into more customers over time and whether their efforts are positively impacting your bottom line and delivering a significant return on your investment.
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