Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
Briefly

from Digiday3 months ago
"We were looking to figure out what is the best way to reach millennials and Gen Z," said Neal Finkler, vp of marketing for Butterfinger and Baby Ruth at Ferrero Group. "Gaming is obviously huge."
Digidayhttps://digiday.com/marketing/candy-giant-butterfinger-doubles-down-on-gaming-with-streamers-and-creators-to-reach-younger-audiences/
That investment is being spread across efforts to build out Butterfinger's creator network and retailer partners, per Finkler.
Digidayhttps://digiday.com/marketing/candy-giant-butterfinger-doubles-down-on-gaming-with-streamers-and-creators-to-reach-younger-audiences/
Read at Digiday
#butterfinger #gaming #millennials #gen-z
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