Can you get F1 fans excited about electric cars? No, so don't bother, says Formula E CMO
Briefly

The huge jump in fans that come into motorsport in Formula One in the last five years, the vast majority of them come through Drive to Survive. Those people are more casual motorsport fans. They're not hardcore racing fans who, if it doesn't have a VA engine in there, aren't going to be interested.
Chilcott is mulling over ideas in the vein of Drive to Survive. Although keen to stress it wouldn't be a Drive to Survive take two, he wants to find an unscripted format that would grow the personalities of the sport's drivers. 'What people are interested in is the humans with all their frailties and the stage is the sport.'
Read at The Drum
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