Formula E team used AI influencer in attempt to promote diversity-she lasted two days following backlash
Mahindra Racing faced criticism for introducing an AI influencer as its mascot, Ava, with fans questioning the lack of female representation in the sport.
The backlash led Mahindra Racing to discontinue the project only two days after its launch. [ more ]
Portland Formula E race inspires Gigantic Brewing limited-edition IPA
Formula E and Gigantic Brewing Taproom partnered to create a special IPA beer to celebrate the 2024 Portland E-Prix. The beer, named 'It's On IPA,' will debut at an event. [ more ]
Formula E wraps its 10th season this weekend-what's next for the sport?
Formula E has evolved significantly over the years, with Gen2 cars now featuring battery packs capable of completing longer races and providing exciting competition compared to Formula 1. [ more ]
Can you get F1 fans excited about electric cars? No, so don't bother, says Formula E CMO
Drive to Survive has been a key factor in attracting new, casual motorsport fans to Formula E, showcasing the importance of storytelling and humanizing the sport. [ more ]