Arounian perceives The Trade Desk's scale and leadership as giving the company a relative advantage as the industry faces changes.
He anticipates that the shift to lower CPM rates in the CTV market could drive higher volumes and attract new market entrants, benefiting The Trade Desk.
Arounian does not expect the deprecation of third-party cookies to be a significant obstacle for The Trade Desk, due to its CTV focus, unique identifier (UID2) framework, scale, and access to first-party data.
Despite Amazon's increased presence in digital advertising, The Trade Desk continues to innovate and maintain its value proposition as an independent demand-side platform to agencies.
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